What makes you pick up a book?
Some of you may know that my debut novel comes out in trade paperback in four months. April 3rd, to be exact. I could probably tell you the weeks, days, and minutes, but I’m not that crazy. Yet.
So because of that, I’m beginning to look at promotional things like advertising and signings, and printed materials, and what kinds of things can provide the most effective sales for the money. So I ask you….what makes you pick up a book? I’m not asking what makes you BUY it, because I firmly believe a good back cover blurb and a great cover will do the selling if you’ve done your job right. But what puts that book in your hands?
Does it catch your attention to see a “signed by the author” sticker? Does it matter to you to see a shelf talker label advertising a local author? Does that draw you to give that book a try?
What about book reviews? Do you read them?
What about blog tours when a new release comes out. Do you follow them around? Has one ever made you purchase that author’s book?
Book club excerpts…is that a selling point to you?
Living in a small town, I don’t see booksignings here. That’s not to say they don’t exist, I just haven’t seen or heard about them. So if the authors did exist and do them, I’d have to say their advertising wasn’t very effective. I worry about that. What did they do that I shouldn’t do?
Have you gone to signings or done them yourself? What kinds of “swag” swayed you. Did bookmarks make it out of the bag or get tossed in the trash? What types of promo items did you find especially unique, useful, or interesting? I’m thinking a chip clip would be great in my house! LOL. Never can find one when I need it. And post it notes!
So I’m tapping your brains, trying to get a consumer view of what works and doesn’t work. So I don’t invest in 3000 chip clips when what people really liked was post it notes.
And now that I’ve used you and drained you of knowledge that I feel sure you’re going to impart below, I’ll leave you with an awesome and quick appetizer snack for your parties. It’s not fancy, but you could dress it up with presentation.
They’re called Seasoned Crackers, but I’m putting them in my current wip I’m writing and calling them…
Frannie Lattimer’s To-Die-For Crackers.
1 box saltine crackers
1 1/2 cups canola oil
3 Tbsp crushed red pepper
1 pkg dry ranch dip mix
Lay crackers flat in a pan. Mix ingredients. Pour mixture over crackers. Allow crackers to absorb mixture or place in a baggie and shake.
Easy, yummy, and addictive. I dare you to eat just one!
Posted on December 7, 2011, in Blog Posts and tagged books, promo ideas, romance, selling points, sharla lovelace, swag, the reason is you, women unplugged, women's fiction. Bookmark the permalink. 21 Comments.