Daily Archives: April 15, 2013
Just finished up with my first Facebook Release Party celebrating my new series, Ladd Springs. It was a lot of fun, but it was my first and what I consider, a “work in progress.”
Hosted 5 days of online festivities, beginning on release day (Wed-Sun). Not sure if days of the week matter, but I wanted to make sure busy working women could stop by and post.
My series is set in Tennessee, so I posted Tennessee trivia questions each and every day for visitors to guess. It was sort of my way to get into the “region” of the story.
I posted personal pictures from Tennessee, specifically the property that inspired the series. This was to give readers a visual for some of my scenes in the books, then encouraged them to post their own pics of TN.
“Name that horse” was a post on day two, giving readers a chance to name a foal in an upcoming book. Visitors posted their favorite horse names which I collected and plan to post on my website and offer up for a vote via Poll Daddy. Name with the most votes wins and credit will be noted in the acknowledgements.
“Name that southern comfort food” was another day, giving readers a chance to name–you guessed it–a character’s favorite comfort food in an upcoming book. But I’ll also use this food item on my recipe cards (SWAG) that I create for each and every release.
During the entire event, my street team (Bloomin’ Warriors) were given the chance to win the entire Ladd Springs series if they posted a picture of themselves wearing their bloomin’ warrior T-shirt (included in their sign up package) on my Facebook event page during the party. I had 10 show up in their garb!
Of course there were prizes throughout. Each and every comment entered visitors into a drawing for adorable gift boxes filled with flower seeds and garden to-do note pads. I cross-market between my garden blog and romance writing so garden gifts abound!
What I learned:
Facebook parties are fun! Really fun when everyone is on and commenting in real-time, though I had to continually refresh my page to keep current. Unlike Twitter, Facebook doesn’t do that for me. 🙂 And I learned how to make a bunch of new FB symbol/icons to add in my comments! Link is here.
Readers loved the trivia questions and enjoyed the camaraderie with other readers. They also seemed to enjoy the giveaway prizes!
I also learned that a lot of people don’t understand what a “facebook party” is quite yet. Several people thought it was going to be held at a physical location, others weren’t sure how to interact. Perhaps I’m more technologically advanced than my kids think! Anyway, a better, more thorough explanation up front may have helped with that angle.
So that’s my story. I’d love to hear about your experiences, both writers and readers alike! What makes a great online party? Facebook? Twitter? Something new and improved?