Branding is becoming an elusive concept for me. Originally, I thought I had it nailed. Romantic women’s fiction…women’s issues…women mature and develop in their own sweet time —
I got it! Cross-market with my garden blog using the tag line: “A woman will bloom in time; her own sweet time!”
Great. Marketing my novels with gardening items and themes, I was traveling down the right road–until I hit a road block. What happens when you decide to write something other than romantic women’s fiction? Say you want to write mystery/suspense? Sure, you have women and romance, but the themes and plots of the novels aren’t particularly issue-oriented. Ruh-roh.
Now what? Am I confusing readers? Should I have changed my name with each new genre? What happens when I want to dabble in YA? A new genre, a new name? Should I curtail my imagination and go with one genre and end the confusion?
That’s a tough one. I can’t turn off my imagination. I can’t curb my passion. Writing wouldn’t be any fun if I couldn’t write what strikes my fancy. But I’m at a loss for direction. I’m considering a new website, but have no idea where to begin. Any suggestions? Ideas?
Going crazy in a swirl of marketing mania…