Daily Archives: October 10, 2014

Lessons learned from a book launch

My debut, The Last Breath, has been out in the world for almost two weeks now. Anyone who has ever written a book will tell you, it’s a long, hard road with lots of bumps and twists. (Did I mention long? Did I mention the bumps and twists?)

But then after forever and all of a sudden, that day is here, your baby has finally made it onto bookstore shelves, that moment you’ve been dreaming about and working for and planning is really happening, and it’s everything you thought it would be and at the same time, completely not.

Here’s a few lessons I learned…

1. The world doesn’t stop. The dogs still need to be walked, the kids still complain there’s nothing to eat in the house, the laundry doesn’t get up and do itself. It’s your special day, but unless you put on a princess dress and tiara, nobody’s really going to notice or care.

2. Except on social media. Your twitter feed will blow up. Your Facebook notifications will ding at you all day. Here’s where you get to pull on that princess dress and tiara, only it’s virtual.

3. Amazon rankings are updated every hour, and they exist to make you crazy. Do not obsess about them. Do not compare yourself to other authors in your genre and wonder why theirs are higher, when your book is so clearly better. Whatever you do, do not refresh that page!

4. Nine out of ten readers are awesome. They are kind and thoughtful and careful with their words. They will gush and say all the right things about the baby you spent so many months crafting. But there will also be trolls. Do not engage with them! In fact, scroll right past their mean ol’ review, because just like the Amazon rankings, they exist to make you crazy.

5. Throw a party. Invite all those friends who’ve let you rant in their ears and cry on their shoulders, and feed them snacks and wine. They will come out for you in droves, and they will buy five copies of your book and tell all their friends to do the same. The bookstore will sell out and have to order (gasp!) more. But on your special night, your friends will bring you flowers and champagne and shower you with compliments, and you will feel like a real, live princess. With a tiara!

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